Two servings of fruit in every can?

The other day I was in the grocery store when I saw a display featuring cans of a carbonated beverage which promised “Two servings of fruit in every can!” It occurred to me that any society which tolerates the claim that a 355 ml (or 12 oz) can of carbonated beverage possesses two servings of fruit (whatever that might mean exactly) is not a society that cares about truth to the degree that it should.