A few years ago I wrote an article titled “Apologetics and the Company Man Image” in which I noted that apologists often suffer from a highly biased approach to the defense of their subject matter. I wrote:
“The problem with company men, as we all know, is that they don’t give a balanced account of the world. They have a carefully selected list of facts (or “facts”) which they use skillfully to vindicate their assumptions.”
Apologetic company men can be brilliant, but their highly motivated reasoning and one-sided case building process provide a distorted picture of the world, one that can obscure the truth.
Company man apologetics is not simply a tendency among Christian apologists. One finds it across the spectrum of apologists: Muslim, atheist, Mormon, etc. One also finds it in political punditry.
And that brings me to the case of Jeffrey Lord, a very intelligent, seemingly irenic pundit who is also a committed defender of Donald Trump. Lord is a regular guest on CNN, and he can always be counted on to defend Trump: whatever the demagogue says or does, Lord always has a ready defense.
Lord’s company man apologetics tumbled to a truly absurd nadir yesterday when he “doubled down” (as any good Trump apologist does) by resolutely insisting that Trump’s inflammatory and racist statements about the “Mexican” judge were, in fact, trenchant criticisms of racism.
Watch this twenty minute clip as Lord continues to insist that black really is white in front of a panel of baffled pundits: