• Skip to main content
  • Skip to footer

Randal Rauser

Home of progressively evangelical, generously orthodox, rigorously analytic, revolutionary Christian thinking (that's what I'm aiming for anyway)

  • About Randal
  • Books
  • Articles
    • Articles (single)
    • Articles (in series)
  • Audio/Video
    • Audio Interviews, Lectures, and Debates
    • Video Interviews and Lectures
    • Powerpoint Slides
  • Blog
    • Current Posts
    • Blog Archives
  • Podcasts
    • The Tentative Apologist
    • 59 Second Apologist
  • Reviews

A great deal on Burt’s Bees lip balm

January 1, 2015 by Randal

20141231_161928

This afternoon I was in Rexall Drugstore when I discovered that Burt’s Bees was on sale … for 3 cents off. (Kudos to my daughter for being the first to spot this lip-smacking deal.)

Now as a general rule of thumb, I believe that stores should not bother advertising discounts of less than 1%, particularly when the savings are negligible.

In other words, a .5% discount on that multi-million dollar vacation home you want to purchase in Aspen is better than no discount at all. But 3 cents off lip balm? Meh.

In fairness to Rexall, Canada has eliminated the penny, so the real world original price was $4.50 while the real world discount is a solid nickel.

In other words, the discount does exceed my 1%.

So I guess I’ll hold off on calling this a marketing fail.

And that’s my two cents.

Filed Under: The Tentative Apologist Tagged With: Burt's Bees, marketing, Rexall

Footer

Against Malaria Foundation

Against Malaria Foundation

Support Kiva

Support Kiva

Search this website

Archives

Copyright © 2021 • Randal Rauser • A Steady Site